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The Situation:
Opened in 2011, the Integrated Transport Terminal Bandar Tasik Selatan (ITT-BTS) was designed to alleviate the infamous traffic congestion around Kuala Lumpur’s largest transportation hub, Hentian Puduraya. The state-of-the-art facility encourages people to use a modern, efficient and reliable bus services to the southern states of Melaka, Johor and also Singapore.
The Situation:
The goal of OCBC Bank’s Digital Media System is to create an atmosphere. Few people think of banking as fun, but informative and entertaining signage can create an atmosphere that is inviting, relaxing and engaging. If that atmosphere exists, then customers will have positive mental associations with the bank because of the signage and be encouraged to continue banking with that institution.
The Situation:
With almost 70% of Singapore’s cinema market share, Golden Village Multiplex has further strengthened their industry-leading position with the opening of their Cinema at Katong. This dynamic, modern venue has reaffirmed Golden Village’s determination to offer the best cinema experience in the region, at a convenient location.
The Situation:
Standing 165 meters tall (the height of a 42-storey building), the Singapore Flyer, a giant observation wheel that features brilliant engineering breakthroughs a world apart from the traditional ferries wheel, is one of Asia’s most visible iconic visitor attractions since its completion in 2008.